July 27, 1995 - Episode 363 - Women of Achievement and Herstory > Continued from July 15: in WOA's continuing presentation of the proposals for *The Platform for Action: 12 Critical Areas of Concern,* the main document to be adopted at the Fourth World Conference on Women to be held in Beijing, China, September 4-15, 1995, we present Point 10 - "Insufficient use of Mass Media to Promote Women's Positive Contributions to Society - Advances in information technology have led to the development of international media organizations which transcend national boundaries and which have the power to shape public policy and influence private attitudes. They promote greater interaction among people, rapid exchange of knowledge and accessible sources of information. But they continue to project stereotyped images of women, and they fail to provide an accurate picture of women's roles and values in a changing world. There are still too many programs which include images of violence and dominance, with women invariably portrayed as victims. "The draft Platform states that women are now using the expanding electronic information highways to link up with each other and to establish networks which provide them with alternative sources of information. It adds that "this will strengthen their ability to combat negative portrayals of women internationally and to challenge the power of an industry which is outside public control and is self-regulatory." "The draft Platform's objectives seek to increase and enhance women's access to decision-making in and through the mass media and to promote a positive image of women by the media." <